4 Tips to Reward Fleet Drivers

25 Jul 2019

Fleets everywhere are looking for ways to attract, keep, and reward stellar drivers. You understand, all too well, the challenges of keeping good drivers in an industry devastated by driver shortages. One way to do this is to create amazing rewards programs for your drivers. Before you dive in and get started, though, keep these four tips in mind for greater overall success.

  1. Create Very Specific, Measurable Rules and Points Systems

Clarity is important for endeavors such as this. That is especially the case when it comes to offering financial rewards or compensation for specific milestones and achievements. Be specific when establishing rules, determining how points are awarded, and designating the rewards for accomplishments. It can be a set number of “safe” driving miles (in which you designate what safe means to your organization), reducing idling time by a certain percentage, or even something as simple as number of miles driven without speeding.

  1. Measure Performance and Other Metrics with GPS Fleet Tracking

GPS fleet tracking can be an invaluable tool for monitoring and tracking the success of your rewards system with specific metrics related to things like:

  • Speeding
  • Idling
  • Harsh braking
  • Aggressive driving

The key is that you must be able to measure things you can’t see when your goals are to reward safe, upstanding driving behaviors. GPS fleet tracking is the perfect tool to allow you to do that. More importantly, it does the measuring for you. All you need to do is print out the report.

  1. Make Rewards Meaningful to Your Drivers

If you want your drivers working to receive the rewards, the rewards need to be meaningful to your drivers. Cold hard cash is a favorite among drivers as it allows them to do what they want with the rewards. Other meaningful rewards include coveted routes that keep them closer to home, high tech gadgets like fitness bands, electronic tablets, etc. Another one you might offer is a substantial amount of Audible credits (especially good for drivers who appreciate audiobooks for their long drives). Also, consider creating a catalog of rewards and allowing drivers to choose their own rewards for accomplishing certain milestones.

  1. Celebrate Accomplishments and Milestones Achieved with Your Drivers

People love feeling like they are appreciated. Celebrating each milestone with your drivers and offering special, public recognition for their accomplishments will go a long way toward securing driver loyalty in a highly competitive market.

Keep these four tips in mind to create a rewards program that is attractive to drivers and good for your fleet. And if you’re looking to implement a fleet driver reward program, contact us here at LiveViewGPS to learn more about how GPS fleet tracking can help. 1-888-544-0494

 

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