Motivating Fleet Drivers with Gamification

27 May 2020

Gamification is a concept that has been around for quite a while in the world of business. It can be an excellent motivational tool and can help spur friendly competition among employees, or even help you reach organizational goals. It’s also something many fleets have overlooked as a possibility because it was nearly impossible to measure the results. Here’s what you need to know about gamification and what a powerful tool it can be for motivating your fleet drivers.

What is Gamification?

Essentially gamification for fleets is a system of measurements and rewards used to motivate your drivers to achieve specific goals. In some instances, it is used to pit drivers against drivers in a quest to win the game. In other cases, all drivers can enjoy the same rewards for meeting specific goals. You can even offer some combination of the two for your organization to encourage camaraderie and a little healthy competition among your drivers.

More importantly, you can continue offering new “games” each day, week, month, quarter, or year. The more drivers who accomplish their goals and “win” the game; the better it is for your entire organization.

How does Gamification Work for Fleets?

Gamification for fleets works much the same as for any other business. At least in terms of defining goals or “objectives” for the gaming process so that drivers know what they must do and what the rewards or potential rewards are for accomplishing those goals.

Goals fleets may have for the gamification process include things like:

  • Reducing idling time by 20 percent.
  • Following optimized routes without deviations.
  • Rewarding drivers who do not speed for a specific number of months.

The important thing to remember is that you must be specific in what you seek to accomplish and what the rewards will be. You should also make it known if this is something all drivers can receive rewards for or if it is only available to the first driver or if it is a competition that pits driver against driver.

The final part of the equation, though, is to make sure you have a system in place to accurately measure the results. Since you can’t ride along with all your drivers to make sure they’re staying on target.

The best way, by far, to do this is with GPS fleet tracking. You can print out daily, weekly, even monthly reports to chart the progress of each driver toward the goals of the competition for easy and accurate scores and updates.

Try it today and see what a difference gamification for your fleet drivers makes to your bottom line. And, if you are looking for a better GPS fleet tracking solution, we have many options here at LiveViewGPS. Call us today at 1-888-544-0494 or browse through our list of GPS fleet tracking products and services.

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