Geotagging at safaris, sadly, puts endangered animals at risk.
Technology has come full circle, and unfortunately it is putting animals at risk. While advanced technology, like GPS tracking, can be great for protecting endangered animals and finding out more about their behaviors and habits, the same technology can also put them in danger.
The main culprit of this is geotagging, which provides the user with geographical location based on some type of media, such as a photograph, video, or QR codes. Geotagging is often used to help find images for a certain location by entering the latitude and longitude coordinates into a search engine.
It can also be used the other way, by taking a photo or video and being able to get the approximate coordinates for that image. If you find a picture of an event or a beautiful flower, you can utilize Geotagging to know where it took place. This is unfortunately how poachers are able to track down endangered animals when someone else takes a picture of them.
What happens is someone seemingly innocent takes a picture while out on safari of an endangered animal, such as a rhino or elephant. If the person uses their smartphone with GPS tracking enables to take the picture, geotagging allows others to know the exact coordinates for where the animal was when the picture was taken. This then gives poachers a better idea of the location of the animal so they can attempt to track down the animal once the safari is closed for the night.
While many poachers send in people purposely to do geotagging with their safari pictures, others are tourists who do it by accident. Many GPS-enabled smartphones and digital cameras track the location automatically when their pictures are taken. They then upload the picture to the Internet and a poacher finds it through an image search. Many social media sites also have geotags for all images, further giving them ways to track down the animal.
Rhinos, which have been the victims of geotagging, are at great risk of becoming endangered. Their horns have special powers to people of Asia, causing many people in South Africa to tracking down and killing them. In 2013, there was a 42 percent increase of the endangered rhinos as compared to the year before. A lot of these animals exist only at safaris in certain parts of the world, where of course tourists want to get a picture. If it is somewhere that poachers can reach, they use those innocent images to track them down.
The best thing people can do is learn more about geotagging and how to turn it off from their smartphones or digital cameras, in order to protect endangered animals.
The electronic age is changing the way businesses manage fleets in modern times – for the better. Today’s fleet management options help businesses operate smarter, not harder. These are just a few tools you can use in your business to keep your fleet rolling day after day after day.
Electronic Maintenance Scheduling
It’s easier than ever to schedule routine maintenance for fleet vehicles as they approach certain mileage or drive time milestones. Proper vehicle maintenance not only helps vehicles operate more efficiently while on the road, but it keeps them in the road even longer with fewer breakdowns, accidents, and high-dollar repair bills.
Think of it as preventative medicine for your fleet vehicles and make the move to electronic maintenance scheduling for oil, transmission and brake fluid changes, vehicle inspections, and more.
GPS Tracking and Telematics
Few technological advances have the transformative impact on fleet management as the addition of a modern GPS fleet tracking and management system. These systems help you plan more efficient routes for all fleet vehicles, keep track of vehicle location, deter theft, and keep employees on their toes when on the company dime.
GPS tracking also adds a dimension of safety and security for drivers on the road at all hours as it is easy to track exact locations when accidents or breakdowns occur thanks to the real time tracking aspect many GPS systems offer.
Telematics allows for the transmission of more than simple location data, but also pertinent data about where the vehicle is, has been, and how fast it arrived at Point B from Point A. All this along with revealing information about speeds traveled, driver behavior, and how long driver pit stops lasted.
Drivers and dispatchers can even communicate on the go via two-way communication built in to many GPS fleet tracking systems. And no one ever needs to be lost again as GPS provides turn by turn directions on even today’s trickiest roadways.
Online Glove Boxes
These nifty apps allow drivers to keep a wide range of important information in one electronic location. This can include a wide range of important documents including:
- Driving Records
- Insurance Information
- Driver Logs
- Service Records and Receipts
- Vehicle Registration Information
- Inventory Lists
- Permits (for oversized or wide loads)
Essentially any information drivers may need if pulled over or inspected can be kept in an online glove box for ready access when needed. Paper documents are easy to lose, but virtual documents make the entire process simpler.
The mobile age puts the power of the world’s strongest computers of yesteryear in driver’s pockets every day. These are just a few ways to put that technology to work for your fleet management needs.
Technology takes GPS tracking one step further by tracking shopper’s habits through their shopping carts.
Everywhere you look, research teams are being compiled to utilize modern technology, including global positioning systems (GPS), for gathering important data. The latest use for this GPS tracking technology is in shopping carts. Not just one supermarket is using this technology, but in several locations in the world, and for different reasons.
The first is being used in New Zealand, with a device called the PathFinder. A supermarket in Auckland is using the GPS tracking device in shopping carts and hand-held baskets to track the shopper’s habits. It looks at data such as what departments the customer shops in, how they select groceries, and how much they spend. Most GPS tracking studies and projects inform the person they are being tracked, but not in this case.
The carts and baskets have GPS satellite tracking devices and batteries hidden under the handle of the basket or near the front of the shopping carts. The technology was invented by New World Victoria Park, with Jason Witehira at the head of the project. He told reporters he could log on to the program from any computer and watch the baskets or carts move through the supermarket. He says it has helped him change the store’s layout to become more efficient.
Shopping cart GPS tracking is also being used in the United States at Piggly Wiggly supermarkets, the very supermarket that invented the original shopping cart in 1937. Now the supermarket has taken it one step further by combining technology and convenience. There is a small tracking computer in each cart that looked at the route of the shoppers, how long it takes them to find what they need or make a selection, and how quickly they go through the supermarkets. The GPS tracking can also look at what order items were put into the cart.
With a nearby computer, researchers use this data to create personal shopping profiles of their customers. These customers, unlike in New Zealand, are aware of the GPS trackers. They even put in their loyalty card in the computer to identity them as the shopper. It helps the customer get connected with advertising that attracts them, based on their behavioral profile.
Piggly Wiggly hopes that it benefits them by knowing how to set up their stores, attract certain trends of shopping, and change with their moods. This data is expected to help customers and store owners alike, and more stores throughout the country may soon have GPS tracking.