How Taxi Services Can Benefit from GPS Tracking
25 Sep 2014The GPS tracking of fleets is fairly commonplace among businesses today that have tight budgets yet rely heavily upon the ability of drivers to transport passengers or goods efficiently from one location to the next. In the case of cab companies, there was initial fear that the costs of installing GPS devices on all taxis would be prohibitive.
As technology has improved and the costs have gone down, though, many taxi cab businesses are discovering that GPS tracking for taxi cabs fleets is a very cost effective solution that helps them accomplish many business goals, like those listed below.
Provides Customers with more Accurate ETAs
When people call for taxi service, they’re usually ready to go or very nearly ready to go when the call is made. This means they are waiting the remainder of the time. Traffic, speed limits, and location of nearest available taxi all play critical roles in the estimated time of arrival you provide callers with. GPS taxi tracking helps you make much more accurate judgments about the ETA that takes these mitigating factors into account.
Assists Drivers in Navigating Around Traffic Problems
Traffic happens. In some cases, there’s just no getting around it, but most of the time, if you know the right side streets and alternate routes to take, you can make good time while avoiding stalled traffic due to accidents and other events.
Allows Faster Turnover Rates so You can Serve more Customers
Much like restaurants make more money by turning over tables faster, taxi cab companies make money by turning over their cab services faster. The more customers you serve in an hour, the more money you stand to make. GPS tracking for taxi cabs allows you to create routes that are more efficient and take into account the current and future locations of cabs that are working in the city so that time isn’t wasted by over-serving certain areas of the city.
Notifies You of High Speeds or Erratic Drivers
Ultimately your business is responsible for the drivers you put on the road. Perhaps one of the biggest benefits of GPS tracking for taxis is that it allows you to monitor what’s really going on with your drivers once they are out of sight. In most cases, just knowing the software is active is enough to keep drivers in check. However, if problems do arise, you’ll be notified so you can take appropriate action to protect your passengers, other people on the road, and the image of your business.
GPS tracking is one more tool you can include in your bag of tricks to help you survive the new economic reality where businesses most focus more attention than ever before on efforts to keep costs down, improve productivity, and minimize risks.
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