GPS Tracking Devices: Issues in Privacy vs Safety

14 May 2008

Devices that make our everyday life a bit easier to navigate are priceless to most of us.  The advances in GPS technology, for instance, have made trips much less stressful for the business and recreational traveler.  An excursion to a new city or even through your home state is a lot more enjoyable with a GPS system there to navigate, through detours and side trips. 

Most of us are familiar with the handheld or removable GPS devices used in cars.  But did you know cell phones are equipped with GPS tracking devices as well.  As part of a Federal mandate, wireless carriers are required equip cell phones with GPS tracking capabilities. Known as the E911 mandate, this was enacted to aid in locating and identifying individuals who dialed 911 for emergency assistance.  Before this, 911 calls made from cell phones left responders with the difficult task of reaching victims based on little or no accurate location descriptions.  Think about it, if you were in a car accident in the middle of the night along an unfamiliar road, what details would you be able to provide as to your whereabouts? 

The safety benefits here are unquestionable.  Response times are reduced thanks to accurate location information provided by cell phone GPS tracking data.  However, as marketing seems to be extending the use and benefits of this feature beyond the realm of safety, the distinction between safety and invasion of privacy is becoming less clear. 

GPS tracking devices now in phones may also be used for directions/acquisition of maps for driving, walking, and hiking, for an additional fee.  Companies are also marketing the phones, and other small GPS devices, as a means of monitoring children and teens, employees, vehicles and even spouses. 

Providing a monitoring service to parents who want to keep track of their kids is big business for the leader in children’s entertainment.  The Disney Mobile network allows parents to track their children’s movements from the convenience of their home computer.  Is this a product based on need or paranoia?   Will viewing your child’s whereabouts remain a private luxury or will others be watching your children as well?  Scary thought, but one we need to think about when we start monitoring our loved ones, in global proportions.

How about employers who want to keep tabs on their employees?  For legitimate reasons, an employer may wish to know where a driver is to better direct service calls or delivery schedules.  He may do so by cell phone GPS or by placing a GPS tracker within the vehicle.  How about an employer who uses employees’ tracked movements to judge productivity or job performance?  Can how long an employee stays at one sales call or even the duration a lunch break be used to justly increase or decrease job ratings? 

As more and more individuals have access to GPS technology, the chances for anyone of us to be monitored increases.  Who views this information?  Is it voluntary? For how long and where the information is stored are just a few of the questions being raised. Are we heading into a “Surveillance Society”?   As a society we are responsible for determining how much “watching” is too much. 


George Karonis

About George Karonis

George Karonis is the founder and Chief Executive Officer of LiveViewGPS Inc., a company he established in 2008 with the vision of making real-time GPS tracking more reliable, affordable, and accessible for businesses of all sizes. Over the past two decades, he has built a reputation as an innovator in GPS tracking, fleet management, asset monitoring, and Push-to-Talk over Cellular (PTToC) communications. Under George's leadership, LiveViewGPS has grown into a nationally recognized provider of GPS tracking solutions, serving businesses, government agencies, educational institutions, law enforcement organizations, and public works departments throughout the United States. The company's technology helps organizations improve operational efficiency, protect valuable assets, increase driver safety, and reduce operating costs through real-time location intelligence. Before founding LiveViewGPS, George developed a background in security, surveillance, and emerging location technologies. His passion for innovation and practical problem solving has driven the development of products that combine dependable hardware with easy-to-use cloud software, giving customers actionable information when it matters most. In 2018, George expanded into nationwide Push-to-Talk over Cellular communications by launching PeakPTT, providing businesses with rugged, instant communication solutions that operate over LTE and Wi-Fi networks. His focus has remained the same throughout his career: delivering dependable technology backed by exceptional customer service and long-term customer relationships. George regularly writes about GPS tracking, fleet management, asset protection, business technology, and communication systems. Through this blog, he shares industry insights, practical advice, and emerging trends to help organizations make informed decisions about tracking technology and connected operations.

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About Live View GPS

We specialize in real time GPS tracking systems. GPS tracking, GPS monitoring and management for vehicles, assets, equipment, property and persons. Whether your needs are consumer or commercial based, personal or business related we have a cost effective GPS tracking solution for you. Locate in real-time and on demand vehicles, people and property from any web based computer. View these locations on our systems integrated maps. Our GPS devices are the real deal, they are tested and proven, they work.