GPS Fleet Tracking: Your Competitors Have It. Do You?
10 Feb 2016GPS fleet tracking has been around for a few years now, yet some businesses have been reluctant to embrace this type of service and the benefits it provides. If you’re one of the businesses lagging behind, you need to take a moment to wonder what it means for your business if your competition has these advantages and you do not. These are just a few of the benefits your competitors gain with GPS fleet tracking.
Improved Customer Approval Ratings
Not only does GPS fleet tracking allow your competitors to provide customers with accurate appointment windows, but it also gives them the opportunity to allow customers to track them, in real time, to see about how long it will be before their deliveries or service providers arrive. This makes customers really happy as it allows them to plan their days better. It also lets them feel as if your competitors care enough about the customers to allow them the ability to track their furniture, appliances, or furnace technicians in the cold of winter.
Eases the Burden of Fluctuating Fuel Costs
Chances are good that you feel every spike in fuel costs keenly. The dips are welcome but the spikes can be harmful to your business. While no business likes to pay more for the things that are necessary, fuel expenses are felt far less keenly when GPS fleet tracking is used successfully. Below are a few ways GPS tracking services are assisting your competitors when it comes to fuel costs:
- Creates more efficient routes.
- Reduces idle times by routing around traffic jams.
- Reduces labor costs by eliminating crossover and limiting time drivers are in the field.
- Provides reminders regarding routine maintenance to lower the costs of operating vehicles and extending their lifespans.
By reducing the amount of fuel consumed for these businesses as well as expenses in other areas, GPS fleet tracking insulates your competition from these cost fluctuations you feel so keenly.
Fosters Accountability Among Drivers
Not only does this lead to safer driving, fewer accidents, and lower insurance costs, but it also helps to raise public perceptions of your competitors’ drivers – and the businesses they represent. Aggressive drivers are bad for your public image. Competitors who are currently using GPS tracking services are able to get instant notification for certain acts by drivers that are unsafe or viewed as aggressive, including:
- Hard Braking
- Fast Acceleration
- Speeding
This allows competitors to address aggressive or distracted driving among drivers and follow up according to their own discipline plans.
The bottom line is that GPS fleet tracking services allow your competitors to manage their fleets more efficiently. Just imagine all the great ways it can be used to help your business.
Two devices we recommend for GPS fleet tracking: The Fleet Tracker OBD or the Fleet Tracker HW.
Want to learn more about what GPS fleet tracking can do for your business? Give us a call at LiveView GPS at 1-888-544-0494. We can even give you a quick demo!
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