Automobile Dealers Using GPS Tracking Technology
25 Apr 2017GPS tracking technology has not only gaining popularity with tech-savvy consumers and business owners, but also has with automobile dealers as well. For auto dealers, there are a number of possibilities with GPS tracking. For instance, when dealerships purchase and install this tracking system into their vehicles, they can use it for things like lot management, vehicle inventory and more. Then, they recoup their investment when insurance and finance managers sell the consumers the technology.
Benefits of GPS Tracking Technology
There are a number of benefits that GPS tracking technology offers auto dealers. Here are just a few of the top.
Service Retention
This technology can help with service retention. Instead of the dealer having to send a consumer a notice about it being time for their vehicle to get an oil change or a tune-up, the technology can provide the dealership with data on exactly how many miles have been driven with the vehicle with makes their ‘oil changing’ case stronger.
Repossession
Many people, although illegal, try to prevent repossession by hiding their defaulted vehicles. This makes locating the vehicle almost impossible. To locate and recover the hidden vehicles, dealerships have to hire professional ‘repo experts’ which can not only take a long time, but also cost a fortune. With GPS tracking technology, however, dealers can cut their repossession costs down substantially or avoid them altogether since they can track and locate the vehicles in real-time.
For example, for many years the “buy-here, pay-here” dealer chain has been adding GPS tracking devices to its vehicles with built in kill-switches. This way, they could finance consumers who didn’t have stellar credit scores and be able to track and repossess the vehicles if needed.
Insurance discounts
With the ability of GPS tracking technology to locate stolen vehicles quickly, many insurance companies are offering discounts on auto insurance. There’s a new feature now that allows consumers to share their driving behavior data, like hard braking and speeding, so their insurance company can do a risk assessment. Knowing they will be rewarded with lower insurance premiums, consumers are more inclined to practice good and safe driving habits.
Other benefits include:
- Protection against theft
- Retrieve stolen vehicles from the dealership lot
- Locate vehicles for the potential customer quicker
- Send consumers service reminders
- Prevent drivers who are testing the vehicles to steal or take a “joy ride” with the vehicles
Auto dealers can be more efficient with GPS tracking. When your dealership can offer more efficient services to your consumers, it earns you a good reputation which can lead to positive word of mouth advertising. GPS technology even helps salespeople find vehicles on the dealership lot quicker which normally would take a few minutes to do while a potential customer looking to test drive waits. Bottom line, GPS tracking technology makes a great tool for customer service and customer retention.
Call us here at LiveViewGPS at 1-888-544-0494 if you’re an automobile dealer and are looking to learn how GPS tracking can help benefit your dealership.
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