How GPS Fleet Tracking Gives Your Business the Competitive Edge
23 Feb 2015It’s hard for a small to mid-size company to compete with larger shippers. You can help level the playing field by using fleet tracking with global positioning software, better known as GPS. The software is affordable and lets fleet managers effectively monitor deliveries, trucks, and workers.
The Challenge
Ecommerce has changed the way people shop. Instead of going to the downtown or mall department store, many are simply purchasing online. Retailing is increasingly shifting to the internet.
And customers have come to expect their packages delivered promptly, often overnight. This puts an incredible strain on smaller fleets. For online customers, it is routine to get exact tracking information every step of the shipment. They expect a range of delivery options at checkout.
This puts pressure on fleets trying to claim their share of the market from the big boys. GPS fleet tracking can help you stay competitive.
4 Ways GPS Fleet Tracking Helps
#1. Direct trucks easily and quickly. Customers need to be your focus. It all starts with them. GPS fleet management and tracking helps you stay on top of pickups and deliveries. By offering priority service, you make your company stand at the head of a very crowded field.
You can reduce wait time for these priority jobs by quickly re-directing a truck in the area to the pickup point. Regular routes are the essence of your business, but offering your clients the chance for special service instills loyalty.
GPS tracking software lets you electronically dispatch vehicles after consulting your location device for the nearest vehicle. You can send text messages to the driver and also through messages delivered directly to the GPS receiver in the truck. There is no delay radioing for a location and waiting for a report back.
#2. Save money. Fuel costs are lower when you track your fleet with GPS software. It checks for speeding and for idling, which wastes fuel. You and the driver can easily pre-plan the best route to avoid construction, accident and commuter delays.
With the help of GPS tracking devices in the truck, drivers can plan routes that have the fewest lights and turns.
#3. Keep track of your drivers. You become Big Brother, keeping an eye on what your employees are doing. This avoids problems with too many breaks, personal errands, and moonlighting.
#4. Handle emergencies quickly. If a truck breaks down, you know it right away and can send help directly to the stalled vehicle. You get it back on the road faster and your driver back to work. GPS also helps you avoid breakdowns on the road with engine diagnostic capabilities.The Takeaway
If you’re still relying on clipboards or even computer spreadsheets to manage your fleet, it may be time for an upgrade if you want to give your business a competitive edge.
Give LiveView GPS a call today at 1.888.502.3636 to discuss how GPS fleet tracking can help improve the success of your company.
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