Retain the Best Drivers through GPS Fleet Tracking Management
15 May 2014
Some businesses are reluctant to incorporate fleet tracking management tools into their businesses out of fear that doing so will alienate their best drivers. What they fail to realize is that by making the switch to GPS fleet tracking and fleet tracking management tools, they’re able to make working conditions, and pay, better all around.
This helps to not only keep talented drivers happy and content with the working conditions, but also to attract talented drivers to their organizations. Here are a few specific benefits that can help to attract and retain the best drivers through GPS fleet tracking.
Use Fleet Management Systems to Foster Communication
Drivers are an important part of your business. They know how much businesses rely on them to move product and keep the company going. However, they often feel alienated from the rest of the organization because so much of what they do is outside of the office.
Consider customizing GPS fleet tracking management tools to allow out-of-town drivers to go online and check their safety stats as well as their fuel consumption, but also allow them to request specific time at home so they can still be part of what’s going on with their families at home. According to CCJ Digital, something as small as this goes a long way to fostering happier drivers for your company.
Pass the Savings Along to the Drivers
One way to make a good impression with drivers who understand that companies save money with GPS fleet tracking tools is to share some of the wealth with the men and women who are driving those roads day in and out for your business.
Whether you offer salary bumps for long-term employees across the board, merit-based raises for those who consistently meet goals for safety, service, and fuel savings, or you offer bonuses for certain time periods without incidents, let drivers know what’s going on and what’s in it for them.
In other words, tell them what it takes to achieve these bonuses and/or raises and you’ll have a group of determined drivers on your hand who all have personal interests in helping the business meet its financial goals, at least to the extent they are able to affect the outcome.
Don’t Limit Technology to GPS Benefits Alone
Technology is a wonderful thing and it is vital for communication in today’s society. Consider linking drivers into teleconferences and meetings so that they have a voice in decisions that are made by the company, particularly those that directly affect them directly.
Drivers talk during their down time on the road. They talk to other drivers about the jobs they do and how well they like the companies they driver for. If you want to attract and retain the best drivers, you have to make them feel like they add value to your business. GPS fleet management technology, when used correctly helps businesses do just that.
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