Geofencing
can be an instrumental tool for marketers in today’s tech-obsessed world.
People wear tech on their wrists or belts and carry it in their purses, coats,
and pockets.
The beautiful thing about using the geofencing feature with GPS tracking devices or GPS tracking solutions is that it isn’t a one-size-fits-all concept. You can customize how you use it to meet the marketing needs of your particular business and industry.
These are just a few ways you may be able to geofencing for your business.
Use Promotional Offers to Grab Attention of Passersby
Increase foot traffic by using it to send promotional messages, ads, and offers to shoppers as they pass by your store. If you have the Cartwheel app on your mobile phone, you know that every time you pull into the parking lot a message pops up on your phone reminding you to take advantage of your Cart wheel savings. You can use the same concept for your business, too. This is great if you’re located in a downtown area or in a mall or shopping center where there’s a fair amount of foot traffic.
Give Your Competitors a Run for Their Money
Turn up the
heat on your competition by using their own geographic locations against them.
You can do this by sending alerts to people who have your app, or have signed
up for your alerts, whenever they enter the geographic location of your
competitors. More importantly, you can offer incentives and discounts if they
choose to visit your store instead.
Create Targeted, Personalized Experiences
You can use
the in-app behavior of your customers to make product suggestions targeted to
the types of items they’ve searched for in the past. This creates highly
customized and personalized shopping experiences that many customers respond
well to.
As you can
see, there are many ways to put this technology to use for your business.
According to expectations, business use is only going to increase in coming
years with Markets and Markets predicting massive growth from $542.7 million in
2017 to $1.8 billion by 2022, for a growth rate of nearly 28 percent.
If you’re not currently using geofencing for your marketing
efforts, the question to ask is, “Why not?” More importantly, you need to ask,
“What if my competitors are?”
Here at LiveViewGPS, we can help you get all the answers you need about geofencing and how it works with GPS tracking to help you build your business bigger, better, and stronger in the coming year.
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About George Karonis
George Karonis is the founder and Chief Executive Officer of LiveViewGPS Inc., a company he established in 2008 with the vision of making real-time GPS tracking more reliable, affordable, and accessible for businesses of all sizes. Over the past two decades, he has built a reputation as an innovator in GPS tracking, fleet management, asset monitoring, and Push-to-Talk over Cellular (PTToC) communications.
Under George's leadership, LiveViewGPS has grown into a nationally recognized provider of GPS tracking solutions, serving businesses, government agencies, educational institutions, law enforcement organizations, and public works departments throughout the United States. The company's technology helps organizations improve operational efficiency, protect valuable assets, increase driver safety, and reduce operating costs through real-time location intelligence.
Before founding LiveViewGPS, George developed a background in security, surveillance, and emerging location technologies. His passion for innovation and practical problem solving has driven the development of products that combine dependable hardware with easy-to-use cloud software, giving customers actionable information when it matters most.
In 2018, George expanded into nationwide Push-to-Talk over Cellular communications by launching PeakPTT, providing businesses with rugged, instant communication solutions that operate over LTE and Wi-Fi networks. His focus has remained the same throughout his career: delivering dependable technology backed by exceptional customer service and long-term customer relationships.
George regularly writes about GPS tracking, fleet management, asset protection, business technology, and communication systems. Through this blog, he shares industry insights, practical advice, and emerging trends to help organizations make informed decisions about tracking technology and connected operations.
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