A GPS Tracking Twist on Meals on Wheels
21 May 2013GPS technology paves the way to tracking and monitoring food deliveries in San Francisco, California.
Jason Wang has developed a brand new monitoring system that combines GPS tracking technology with everyday food deliveries. Wang, who is a serial entrepreneur and known foodie, has created a way for customers to keep track of their food deliveries in real-time. The system is aptly named Caviar.
This new GPS food tracking and delivery system is Jason Wang’s third start-up venture. It is co-founded with three others. The four entrepreneurs also started Munch on Me, which started in May 2012 and was recently sold. It was also a good-related venture, offering daily deals for specific items at local restaurants.
Caviar is funded by Andreesen Horowitz and is a brand new startup, still in its first year. It was launched in the summer of 2012 and has since done very well. It has earned seven figures in annual revenue with profits in the first 6 months, said Jason on his LinkedIn profile. This is amazing success for a new start-up venture.
Caviar will cost its users a flat fee of $9.99, which gives San Francisco residents instant GPS tracking of their food delivery and guaranteed it will arrive within an hour. Not only can you track your delivery, but you can order from local restaurants that wouldn’t normally allow delivery. This gives you the option of having your favorite meal delivered right to your door.
One of the more popular features of Caviar is of course the tracking in real-time. “You’ll know exactly where you food is in real-time on a map as it gets delivered to you,” said Jason. You are able to watch a small orange icon move along the map as your food order makes its way to your home or business. The app used by the delivery service is called Waze. This is a real-time traffic app that is on a cloud system and gives the delivery driver the most optimal route to their destination. The app is helping the delivery drivers get orders to their location within an hour, with the average being about 17 minutes.
So why would customers want to use Caviar? Wang told reporters it is because the best restaurants don’t even offer delivery service due to the many inconveniences. He said, “Great restaurants don’t offer delivery service. Why? Because delivery is hard logistically and operationally. We decided to build a delivery infrastructure for any restaurant that offers takeout. We handle it all ourselves. They only have to make the food and to do it at the right time. We deliver by scooter, car, motorcycle, bike–we pick up the package in a thermal bag and get it to you fast.”
Caviar serves residents and businesses, with the average order being $87. Their largest order to date was for 150 people. For the future, Wang and co-founders behind Caviar want to have 50 orders a day and delivery services from 100 restaurants throughout San Francisco and possibly expand to other cities, like Seattle.
Comments are closed.