LAKE FOREST, Calif., March 8, 2012
-Moving aggressively into the expanding GPS market, Daly-Swartz Public Relations (DSPREL) today announced it has been appointed by Valencia, Calif.-based LiveViewGPS, GPS tracking experts for business, government and individuals, to strategize, develop and execute a national marketing communications program that builds brand recognition, increases awareness and increases sales to current customers and prospects in selected vertical markets.
will also develop brand consistency and expand coverage for LiveViewGPS' proprietary Live Trac Platform that enables users to log on via their web-enabled computer or mobile device. Once connected, they can track multiple assets in real time on a high-resolution satellite map, set geofencing or zones, find addresses, see aerial or road map views, and view historical data for up to 90 days. A personal dashboard allows users to set up and manage mapping, reporting and alert features to meet business or personal needs.
"Daly-Swartz Public Relations will spearhead our marketing efforts as we expand product lines and enter new market segments," said George Karonis, CEO of LiveViewGPS. "Their GPS industry experience, documented successes and full-service capabilities put us in the best position to increase our market share across different industries."
Jeffrey Swartz, Daly-Swartz Public Relations president, noted the synergies between the two firms were immediately apparent. "Our respective business models are remarkably complementary and will serve as a foundation for creating a compelling long-term brand and communications platform."
LiveViewGPS, a location-based service (LBS) company, provides wireless GPS tracking products and services for Fortune 100 companies; small businesses; federal, state and local government agencies; law enforcement and family safety. Its GPS devices include vehicle and
, asset trackers, trailer tracking systems, surveillance monitoring tools, people tracking devices and GPS asset protection equipment. Products are backed by knowledgeable sales and technical representatives to ensure users purchase the right systems that will work flawlessly. For more information, for a free demo or to place an order, visit
or telephone 888-544-0494.
Daly-Swartz Public Relations is a full-service marketing communications firm founded in Orange County, California in 1986. It provides full-service PR, marketing communications, social media and content marketing for business-to-business clients. For more information, visit