{"id":6002,"date":"2018-12-19T04:53:01","date_gmt":"2018-12-19T12:53:01","guid":{"rendered":"https:\/\/www.liveviewgps.com\/blog\/?p=6002"},"modified":"2018-12-06T16:56:07","modified_gmt":"2018-12-07T00:56:07","slug":"how-geofencing-helps-marketers","status":"publish","type":"post","link":"https:\/\/www.liveviewgps.com\/blog\/how-geofencing-helps-marketers\/","title":{"rendered":"How Geofencing Helps Marketers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Geofencing\ncan be an instrumental tool for marketers in today\u2019s tech-obsessed world.\nPeople wear tech on their wrists or belts and carry it in their purses, coats,\nand pockets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beautiful thing about using the geofencing feature with <a href=\"https:\/\/www.liveviewgps.com\/all+gps+tracking+products.html\">GPS tracking devices<\/a> or GPS tracking solutions is that it isn\u2019t a one-size-fits-all concept. You can customize how you use it to meet the marketing needs of your particular business and industry.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">These are just a few ways you may be able to geofencing for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use Promotional Offers to Grab Attention of Passersby<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increase foot traffic by using it to send promotional messages, ads, and offers to shoppers as they pass by your store. If you have the Cartwheel app on your mobile phone, you know that every time you pull into the parking lot a message pops up on your phone reminding you to take advantage of your <g class=\"gr_ gr_52 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"52\" data-gr-id=\"52\">Cart wheel<\/g> savings. You can use the same concept for your business, too. This is great if you\u2019re located in a downtown area or in a mall or shopping center where there\u2019s a fair amount of foot traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Give Your Competitors a Run for Their Money<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turn up the\nheat on your competition by using their own geographic locations against them.\nYou can do this by sending alerts to people who have your app, or have signed\nup for your alerts, whenever they enter the geographic location of your\ncompetitors. More importantly, you can offer incentives and discounts if they\nchoose to visit your store instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create Targeted, Personalized Experiences<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use\nthe in-app behavior of your customers to make product suggestions targeted to\nthe types of items they\u2019ve searched for in the past. This creates highly\ncustomized and personalized shopping experiences that many customers respond\nwell to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you can\nsee, there are many ways to put this technology to use for your business.\nAccording to expectations, business use is only going to increase in coming\nyears with Markets and Markets predicting massive growth from $542.7 million in\n2017 to $1.8 billion by 2022, for a <a href=\"http:\/\/www.sbwire.com\/press-releases\/geofencing-market-worth-18253-million-usd-by-2022-876384.htm\">growth rate of nearly 28 percent<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not currently using geofencing for your marketing\nefforts, the question to ask is, \u201cWhy not?\u201d More importantly, you need to ask,\n\u201cWhat if my competitors are?\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here at LiveViewGPS, <a href=\"https:\/\/www.liveviewgps.com\/Contact+Us.html\">we <g class=\"gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace\" id=\"12\" data-gr-id=\"12\">can&nbsp; help<\/g><\/a> you get all the answers you need about geofencing and how it works with GPS tracking to help you build your business bigger, better, and stronger in the coming year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geofencing can be an instrumental tool for marketers in today\u2019s tech-obsessed world. People wear tech on their wrists or belts and carry it in their purses, coats, and pockets. The beautiful thing about using the geofencing feature with GPS tracking devices or GPS tracking solutions is that it isn\u2019t a one-size-fits-all concept. You can customize [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_description":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11],"tags":[],"class_list":["post-6002","post","type-post","status-publish","format-standard","hentry","category-applications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Geofencing Helps Marketers<\/title>\n<meta name=\"description\" content=\"Read the LiveViewGPS blog for tips, news, and insights on GPS tracking solutions for fleets, assets, and personal safety.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liveviewgps.com\/blog\/how-geofencing-helps-marketers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Geofencing Helps Marketers\" \/>\n<meta name=\"twitter:description\" content=\"Read the LiveViewGPS blog for tips, news, and insights on GPS tracking solutions for fleets, assets, and personal safety.\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/latracker\" \/>\n<meta name=\"twitter:site\" content=\"@LaTracker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Karonis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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