{"id":1036,"date":"2012-06-25T14:47:32","date_gmt":"2012-06-25T22:47:32","guid":{"rendered":"https:\/\/www.liveviewgps.com\/blog\/?p=1036"},"modified":"2025-09-17T10:57:23","modified_gmt":"2025-09-17T17:57:23","slug":"gps-tracking-study-reveals-drivers-slow-price","status":"publish","type":"post","link":"https:\/\/www.liveviewgps.com\/blog\/gps-tracking-study-reveals-drivers-slow-price\/","title":{"rendered":"GPS Tracking Study Reveals Drivers Will Slow Down &#8211; For a Price"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Drivers tracked with GPS slow down for Money\" src=\"https:\/\/i0.wp.com\/www.liveviewgps.com\/blog\/wp-content\/money-talks-gps-drivers-slowdown.jpg?resize=400%2C282&#038;ssl=1\" alt=\"Money Talks when used as an incentive to slow down while driving\" width=\"400\" height=\"282\" \/><\/p>\n<p><span style=\"font-family: verdana;\">Researchers think they have discovered a new way to motivate motorists to drive within safe driving speeds. Apparently, money talks &#8212; and it is just the ticket (pun intended) to get drivers to slow down.<\/span><\/p>\n<p><span style=\"font-family: verdana;\">In a <a href=\"http:\/\/hfs.sagepub.com\/content\/early\/2012\/05\/31\/0018720812447812\">study<\/a> funded by the National Highway Traffic Safety Administration (NHTSA), researchers from Old Dominion University, Western Michigan University, NHTSA installed GPS tracking devices in a group of motorists&#8217; cars. The drivers were told that the GPS tracking device would not only monitor and track their driving speed, but also compare it to the posted speed limit for a period of a week.<\/span><!--more--><\/p>\n<p><span style=\"font-family: verdana;\">At the end of the week, any driver that that was found to be driving safely would be given a cash prize of $25.<\/span><\/p>\n<p><span style=\"font-family: verdana;\">The researchers found that the financial incentive paid off. Overall, violations of speeding were reduced, including motorists driving over nine miles per hour (mph) over the speed limit.<\/span><\/p>\n<p><span style=\"font-family: verdana;\">&#8220;We found that the incentive system was incredibly effective in getting drivers to reduce their speeding,&#8221; said Ian Reagan, a traffic safety researcher at NHTSA and one of the study&#8217;s authors. &#8220;Egregious speed limit violations were almost eliminated \u2014 that&#8217;s driving nine or more [miles per hour] over the speed limit.&#8221;<\/span><\/p>\n<p><span style=\"font-family: verdana;\">Although cold hard cash was a motivator to abide by speed limits, so was a penalty. Test group motorists were told that they would lose three cents form their prize money any time they exceeded the speed limit by five to eight mph. What&#8217;s more, any time they exceeded the speed limit by more than 9 mph, the penalty double. That is, they lost six cents from their prize money.<\/span><\/p>\n<p><span style=\"font-family: verdana;\">&#8220;At least one driver said they made a game out of it,&#8221; Reagan said. &#8220;They wanted to see if they could keep that incentive amount of $25.&#8221;<\/span><\/p>\n<p><span style=\"font-family: verdana;\">Clearly the GPS tracking devices worked to reduce speeding when tied to a financial incentive. While it might not be a realistic or practical option to have them in every motor vehicle, insurance companies may see them as a way to reduce vehicular accidents, and therefore lower car insurance premiums.<\/span><\/p>\n<p><span style=\"font-family: verdana;\">Government statistics say that nearly 12,000 Americas die as a result of traffic accidents caused by speeding.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers think they have discovered a new way to motivate motorists to drive within safe driving speeds. Apparently, money talks &#8212; and it is just the ticket (pun intended) to get drivers to slow down. In a study funded by the National Highway Traffic Safety Administration (NHTSA), researchers from Old Dominion University, Western Michigan University, [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_description":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","hentry","category-applications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GPS Tracking Study Reveals Drivers Will Slow Down - For a Price<\/title>\n<meta name=\"description\" content=\"Read the LiveViewGPS blog for tips, news, and insights on GPS tracking solutions for fleets, assets, and personal safety.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liveviewgps.com\/blog\/gps-tracking-study-reveals-drivers-slow-price\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"GPS Tracking Study Reveals Drivers Will Slow Down - For a Price\" \/>\n<meta name=\"twitter:description\" content=\"Read the LiveViewGPS blog for tips, news, and insights on GPS tracking solutions for fleets, assets, and personal safety.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.liveviewgps.com\/blog\/wp-content\/money-talks-gps-drivers-slowdown.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/latracker\" \/>\n<meta name=\"twitter:site\" content=\"@LaTracker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Karonis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.liveviewgps.com\\\/blog\\\/gps-tracking-study-reveals-drivers-slow-price\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.liveviewgps.com\\\/blog\\\/gps-tracking-study-reveals-drivers-slow-price\\\/\"},\"author\":{\"name\":\"George Karonis\",\"@id\":\"https:\\\/\\\/www.liveviewgps.com\\\/blog\\\/#\\\/schema\\\/person\\\/abd049c347b27b435c29427839569f13\"},\"headline\":\"GPS Tracking Study Reveals Drivers Will Slow Down &#8211; 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