Domino’s Plans to Allow Aussies to Track their Pizza
28 Jul 2015If you are like the rest of people and are tired of waiting and wondering when your pizza will arrive, then this will be good news for you. Domino’s Pizza says that soon you will be able to track your pizza from the time it’s pulled out of the oven to when it’s delivered right to your doorstep.
Using their tablets and smartphones, customers will be able to track the precise location of the delivery car while on route to your home thanks to a GPS tracker. Inspired by ride-sharing app through Uber Technologies Inc., a company which has rights to Australia’s Domino’s Pizza Enterprises will be testing the GPS program.
Customers will be able to track their pizza delivery in real time through a map shown by the GPS driver tracker. It is thought that this program will cause hungry consumers to be more patient since they will be aware of how much longer it will be to get their pizza. Chief Executive Don Meij states during an interview that it’s a dark spot when it comes to the delivery business. Now, however, it will be completely transparent and disclosed.
Dominos even plans on revealing the name of the driver, how fast they are driving, and even the type of music they are playing while they journey to your home. This will make the app more fun and engaging.
It will be a little while before US pizza consumers can get access to this GPS program. The Wall Street Journal reports customers in Australia and New Zealand can expect tracking to begin by the end of July.
Dominos is planning on offering the service to the Netherlands by Christmas and to France, Belgium and Japan by the end of next year.
A US company that poached the head of the same-day-delivery business through Google just recently, is now looking into similar services through the use of its fleet of drivers to ferry products and goods like flu shots and fresh food. Domino’s service, unlike Uber’s, is not crowdsourced and relies on its own staff and vehicles to make the deliveries.
Meij believes waiting times will shrink due to the driver tracker since it will discourage erratic driver behavior and improve road safety. A trial done for over a year and a half at 50 Domino locations led to a combination of potentially dangerous driving habits like taking corners to fast and speeding.
“There’s a lot of behavior you can learn about and change as a result,” Meij said.
Beginning its life known as Silvio’s Dial-A-Pizza, Domino’s is trying to produce a reputation as being a food outlet in Australia that is more tech-savvy than others.
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