Are Your Employee Driving Behaviors Harming Your Company’s Reputation?
1 Feb 2016Your company naturally wants to do as much as possible to increase profit and improve your bottom line. And your company’s reputation can have a big impact on your bottom line. The driving behavior of your employees can have an impact on your company’s reputation. Things like speeding, accidents, hard braking, or showing up late at customer appointments are just a few examples of poor driving behaviors that could negatively impact your company’s reputation.
But, what are you doing to prevent poor employee driving behaviors that could prove costly? The fact is, many employees don’t get the right kind of training to teach them how to improve their driving and prevent accidents. They come onboard with dangerous driving habits that could cost your business lots of money.
How Company Vehicle Accidents Can Increase Costs
When you have fleet drivers out on the roads, both your vehicles and the cargo it carries are at risk — not to mention the drivers themselves. In the event of an accident and a company vehicle has to go in for repairs, it can cost more than just the repair bill.
Depending on the accident and whose fault it is, it could also affect your company reputation. Sure, accidents minimize effectiveness and capabilities which result in time lost spent on reconfiguring and rescheduling backup vehicles, but if the accident is due to reckless driving, that doesn’t give your company a great image and can actually drag down your reputation.
What Fleet Managers Can Do
Fleet managers and fleet dispatchers have tools at their disposal to help improve their employee driving and their company’s reputation:
- Improve Driving with Traffic Safety Programs
According to the National Highway Traffic Safety Administration (NHTSA), traffic safety programs produce savings, based off studies they have done. When employers implement these types of programs, they can estimate their safety potential on the basis of per on-the-job crash injury, cost per on-the-job crash and per million miles vehicle miles.
Among the best ways for a business to control workplace vehicle driving behavior and crash costs is by developing a proactive traffic safety program, concludes the NHTSA. By implementing these types of safety programs, you can help ensure your company reputation stays in tact since your employees will be learning better driving behaviors.
2) Improving Driving Behavior with GPS Fleet Tracking
These days employers are tracking things like accelerating quickly after stopping at a light, idling time, engine start-up and shut-down, hard braking, aggressive driving, speeding, and other dangerous driving habits that could seriously harm the reputation of their company.
GPS fleet tracking can help not only with these issues, but also with things like responding to an alarming situation, verifying hours worked, learning about misuse and non-work-related trips, learning how long it takes to complete a job, keeping abreast of lunch and other breaks, knowing estimated arrival times for customers, ensuring effective routing for jobs, and having proof of arrival times during disputes about meeting delivery times and billing. You can even locate a company vehicle with GPS tracking in the event of theft.
Tracking solutions can also provide your company with the capability to automate timesheets. You can track when your employees begin work, take their lunch breaks, and when they are finished working at the end of the day — all without having to track it all manually. This will allow you to determine whether or not employees are making it to customer appointments on time or leaving them waiting, which can negatively impact your company reputation.
You can brand your business effectively and easily by having your name on your company vehicles. Consider them moving billboards. However, if you have a driver in the seat with poor driving behaviors, what are you really marketing about your business? People will associate your company name with the reckless driving of your employees. If you have employees who are jeopardizing your company name, tracking their driving behavior can save you money and your reputation.
Want to learn more about GPS fleet tracking. Give us a call here at LiveView GPS at 1-888-544-0494 and we’d love to tell you more.
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